The challenge for Adbloom was that Fetch, despite being the nation’s leading rewards platform, faced high churn from users who struggled with specific app mechanics, such as correcting receipt errors or waiting for reward processing. Confused users often abandoned the app before becoming loyal, creating the need to shift from simple user acquisition to educating new installs so they could navigate the app successfully and earn rewards.

Adbloom implemented an education-first affiliate strategy, guiding users from download to first receipt scan. Partners shared how-to guides and tutorials, teaching proper scanning and point recovery, while influencers framed the 72-hour reward window as a security feature to manage expectations. This approach drove high-intent engagement, resulting in 779,137 installs, 649,161 registrations, 438,047 first receipt scans, and a grand total of 1,866,345 conversions.

By helping users overcome technical hurdles, Adbloom transformed Fetch’s friction-heavy funnel into a high-performance growth engine, driving 800,000 new Fetch members with a 90% install-to-registration rate, activating 200+ affiliate partners, and generating $15 million in revenue.