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Case Study
Fetch Rewards: Affiliate powered rocket ship
AdBloom turned affiliate traffic into high-intent users for America’s #1 rewards app.
Fetch didn’t need more downloads—it needed users who were actually activated. AdBloom rebuilt Fetch’s affiliate channel around education and trust, partnering with high-reach influencers and widely used mobile apps to guide users from click to first receipt scan. The result: 6.5M+ clicks, 780K installs, 440K first receipt scans (nearly 2M total activation events across the funnel), 200+ trusted partners, and $15M driven through affiliates.
200+ Partners
activated via Adbloom across the USA
$15 Million
in revenue generated from Adbloom-sourced affiliate partners
650,000 New Users
with 440K first receipt scans
America’s Rewards App, Fetch turns routine spending into meaningful rewards. Fetch Rewards relies on Adbloom for high-quality user acquisition to fuel growth of high retention users As competition and paid channels got noisier, the team looked beyond traditional channels to build durable, partner-led acquisition that could scale without sacrificing user quality.
At scale, friction gets expensive. Confusion around receipt scans, corrections, or reward timing drove early drop-off, turning plenty of installs into churn. The real challenge was shifting acquisition from volume to education-led activation without slowing growth.
At scale, friction gets expensive. Confusion around receipt scans, corrections, or reward timing drove early drop-off, turning plenty of installs into churn. The real challenge was shifting acquisition from volume to education-led activation without slowing growth.
Select Affiliate Partners
The Challenge
Fetch Rewards didn’t just need more installs, Fetch needed meaningful conversions: users who install the app, register, and scan their first receipt - where the value actually starts. That meant affiliates couldn’t just push “download Fetch” and call it a day; they had to explain how it works and set users up for that early win.
At scale, friction gets expensive. Confusion around receipt scans, corrections, or reward timing drove early drop-off, turning plenty of installs into churn. The real challenge was shifting acquisition from volume to education-led activation without slowing growth.
At scale, friction gets expensive. Confusion around receipt scans, corrections, or reward timing drove early drop-off, turning plenty of installs into churn. The real challenge was shifting acquisition from volume to education-led activation without slowing growth.
The Solution
Fetch didn’t have an awareness problem, it had an activation gap between download and first receipt scan. Adbloom shifted the affiliate strategy from passive discovery to education-led behavior shaping, partnering with high-reach influencers and trusted fintech mobile apps where guidance, not ads, drive action.
Short-form demos and native app placements showed users exactly how to activate: install, register, scan, earn, compressing time-to-value to seconds. By aligning 200+ partners around one goal, first receipt scan, the affiliate channel became a quality-driven growth engine at category-leading scale.
Short-form demos and native app placements showed users exactly how to activate: install, register, scan, earn, compressing time-to-value to seconds. By aligning 200+ partners around one goal, first receipt scan, the affiliate channel became a quality-driven growth engine at category-leading scale.
The Results
AdBloom turned early-stage friction into measurable success - the affiliate channel drove 6.5M+ clicks, translating into roughly 780K installs, 650,000 New Users and 440K first receipt scans - the key retention metric for long-term value.
We activated 200+ trusted affiliate partners across channels including Influencer, Creator, Major Media, Mobile App, E-mail Newsletter generated nearly 2M total activation events across the funnel, contributing about $15M of ROAS through the affiliate channel. This supported Fetch’s continued scale as a category leader, top 5 Shopping App in App store culminating in a $5Billion dollar valuation with leading investors Softbank and Morgan Stanley.
We activated 200+ trusted affiliate partners across channels including Influencer, Creator, Major Media, Mobile App, E-mail Newsletter generated nearly 2M total activation events across the funnel, contributing about $15M of ROAS through the affiliate channel. This supported Fetch’s continued scale as a category leader, top 5 Shopping App in App store culminating in a $5Billion dollar valuation with leading investors Softbank and Morgan Stanley.