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Case Study
Adbloom was contracted by Twine, a savings and investing product from John Hancock, one of the leading financial services companies in the United States, to launch a robust partner program to support and increase their overall new user growth, brand awareness and marketing.
Challenge
Launching a new partner program is a tedious process; recruiting and vetting partners, creating media plans, organizing creatives and administration all take time, effort and expertise. However, due to the highly sensitive nature of the financial services industry, deploying a partner program for Twine presented its own unique challenges.
Launching a new partner program is a tedious process; recruiting and vetting partners, creating media plans, organizing creatives and administration all take time, effort and expertise. However, due to the highly sensitive nature of the financial services industry, deploying a partner program for Twine presented its own unique challenges.
Not only did Twine's partner program require a high level of rigor, but it also had to meet numerous requirements to satisfy SEC and FTC laws.
Solution
Adbloom developed a partner program that had built-in processes to ensure that Twine, its Affiliates & Partners met and exceeded compliance standards, including content & disclosure requirements (SEC+FTC).
As a financial services product, there was no room for error in Twine's partner program and Adbloom's team leveraged our expertise and technology to deliver a massively scalable yet fully compliant solution.
Working closely with the Legal, Business & Technology teams at Twine and John Hancock, we developed an innovative set of processes that facilitated an efficient content review process. Leveraging years of experience in managing and growing affiliate & partner programs, Adbloom utilized our innovative processes to launch new partners for Twine's affiliate partner program in just 3 days, down from a previous target of 21 days.
With such a diverse group of affiliates & partners in Twine's partner program, Adbloom customized unique creative, copy, user value propositions & promotions to ensure that each channel was optimized for quality & volume while maximizing opportunity.
Working closely with the Legal, Business & Technology teams at Twine and John Hancock, we developed an innovative set of processes that facilitated an efficient content review process. Leveraging years of experience in managing and growing affiliate & partner programs, Adbloom utilized our innovative processes to launch new partners for Twine's affiliate partner program in just 3 days, down from a previous target of 21 days.
With such a diverse group of affiliates & partners in Twine's partner program, Adbloom customized unique creative, copy, user value propositions & promotions to ensure that each channel was optimized for quality & volume while maximizing opportunity.
Results
Twine went live on multiple high-volume, high-quality partners, resulting in high rankings for all trending keywords across search engines and high visibility on social media platforms like Instagram and YouTube. Twine's partner program enabled various partners to tell the Twine story in their own personal and unique manner, while retaining and respecting the rigorous compliance requirements of the financial services industry.
33 New Partners
Recruited, Onboarded & Approved in under 6 months
82,000 Clicks
Generated in the program's initial 6-month pilot
21,850 New Users
Nearly 22,000 new depositing customers joined Twine in that period
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Want to learn more about Adbloom's performance growth service? Leave your info and we'll be in touch.