Root Insurance operates in a highly competitive and regulated industry where precision targeting, compliance, and trusted conversion paths are paramount. The campaign required geographically precise and compliant strategies, ensuring quality user acquisition without sacrificing scalability or efficiency.

Adbloom launched Root’s affiliate program with a carefully selected set of performance partners, ranging from insurance content publishers to app-based discovery platforms. Campaigns were geo-targeted, conversion-optimized, and rigorously tracked for accuracy and compliance. Our close collaboration with Root ensured accurate tracking, compliance with state-level guidelines, and messaging that resonated with cost-conscious drivers seeking comprehensive, competitively priced insurance.

Root’s affiliate campaign successfully delivered high-volume, high-quality traffic, resulting in thousands of verified driver registrations across targeted U.S. regions. Adbloom's precise targeting and effective execution translated directly into measurable user growth, sustained performance, and superior return on investment.