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Case Study
Scaling high-intent Canadian users for Ampli’s cashback platform
How Adbloom Scaled Canadian User Acquisition for Ampli Through a High-Performing Partner Program
How Adbloom Scaled Canadian User Acquisition for Ampli Through a High-Performing Partner Program
Ampli, now part of RBC’s Avion Rewards, partnered with Adbloom to scale its Canadian user acquisition through a performance-led affiliate program. The primary objective was to rapidly grow a high-quality user base while differentiating Ampli’s "real cash" model from the points-based loyalty programs dominating the Canadian market.
About Ampli
Web: avionrewards.com
Industry: Shopping & Rewards
Client: Ampli, now part of RBC Avion Rewards
Ampli, now part of RBC’s Avion Rewards ecosystem, is a Canadian cashback app that rewards users with real dollars on everyday purchases.
Ampli partnered with Adbloom to scale cost-efficient user acquisition while competing against points-based loyalty programs.
Ampli partnered with Adbloom to scale cost-efficient user acquisition while competing against points-based loyalty programs.
45 Partners
across content, loyalty, and reward channels
4M Clicks
driven by performance-based partners
50,000 New Users
acquired and verified for cashback eligibility
The Challenge
In a market crowded by abstract points-based rewards, Ampli required partners who could clearly articulate the value of a real-currency cashback model. We needed to ensure that users moved beyond the install to complete registration and secure card-linking. The campaign demanded a rapid scale-up of the Canadian user base while maintaining strict unit economics.
The Solution
Adbloom launched a partner-led acquisition program specifically activating Canadian finance content creators, loyalty platforms, and reward-focused communities. We standardized messaging around the "real cash" value proposition, ensuring that partners across the network reduced consumer confusion and established authority before the click occurred.
To optimize the funnel, Adbloom provided partners with tailored landing pages and implemented tracking that monitored performance from initial click to the final card-link event. This visibility allowed us to move beyond top-of-funnel volume and shift budget toward partners that delivered qualified, high-retention users.
To optimize the funnel, Adbloom provided partners with tailored landing pages and implemented tracking that monitored performance from initial click to the final card-link event. This visibility allowed us to move beyond top-of-funnel volume and shift budget toward partners that delivered qualified, high-retention users.
The Results
The affiliate campaign delivered sustained growth and performance across Canada, achieving 50,000 verified new users from 4 million targeted clicks. The activation of 45+ specialized partners and Ampli’s distinctive cash-first positioning that resonated deeply with audiences and partners, led to efficient growth, robust user engagement, and a strong ROI on acquisition spend.