Adbloom Creates a High-impact Branded Partnership Between Drop and Buzzfeed
Adbloom collaborated with Drop, a leading rewards app, and BuzzFeed, one of the most influential digital media platforms, to launch an engaging branded content campaign specifically crafted for Millennial and Gen Z audiences.
Our Client-Partners
The Challenge
BuzzFeed had historically avoided affiliate campaigns, making alignment with performance-based marketing a challenge. To succeed, Drop needed to offer real value to BuzzFeed’s audience, ensure a seamless user experience, and deliver clear acquisition results. The campaign had to balance editorial quality with measurable performance to win over both readers and stakeholders.
The Solution
Adbloom developed a branded content campaign that presented Drop as a savvy, effortless way to earn rewards, aligning perfectly with BuzzFeed’s engaging and conversational tone. The article was amplified across social, email, and paid channels, supported by Adbloom-managed tracking and optimization. By connecting Drop’s modern feature set with BuzzFeed’s massive reach, we delivered a campaign that was both authentic and effective.
The Results
The partnership delivered exceptional engagement across channels, with BuzzFeed readers responding enthusiastically to Drop’s value proposition. The campaign drove high-intent traffic, sustained organic momentum, and marked a new milestone in editorial-integrated affiliate marketing.
200,000 Clicks
driven through targeted placements and amplified content
30,000 New Users
acquired and activated immediately post-campaign launch
#1 in App Store
achieved organically through strategic content and amplification
Get in touch
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Get in touch
Want to learn more about Adbloom's performance growth service? Leave your info and we'll be in touch.