Traditional performance marketing channels lacked the precision and contextual trust required to convert users at scale within regulated energy markets. Each brand needed a nuanced, state-specific approach that prioritized education, trust, and verified user actions—like utility account connection or savings activation.

Adbloom activated a curated network of 60+ content creators, green-living influencers, and utility-savings publishers. Tailored messaging resonated strongly with environmentally aware audiences in targeted DMAs (Designated Market Areas), driving highly engaged, compliant users through precise, full-funnel campaigns from awareness to action.

By leveraging trusted voices and localized outreach, Adbloom delivered high-converting, sustainable growth for green energy platforms. Our performance-driven partner strategy proved critical to success in competitive, compliance-heavy energy markets.