Case Study: How a Partnership Drove a #1 App Store Ranking

BuzzFeed had historically avoided affiliate campaigns, making alignment with performance-based marketing a challenge. To succeed, Drop needed to offer real value to BuzzFeed’s audience, ensure a seamless user experience, and deliver clear acquisition results. The campaign had to balance editorial quality with measurable performance to win over both readers and stakeholders.

Adbloom developed a branded content campaign that presented Drop as a savvy, effortless way to earn rewards, perfectly aligned with BuzzFeed’s lifestyle tone. The article was amplified across social, email, and paid channels, supported by Adbloom-managed tracking and optimization. By connecting Drop’s modern feature set with BuzzFeed’s massive reach, we delivered a campaign that was both authentic and effective.

The partnership delivered exceptional engagement across BuzzFeed’s ecosystem. The campaign’s feature content generated over 3,200 social shares, fueling organic momentum and extending reach well beyond the initial audience.