Adbloom drives growth for Root Insurance, with a focused, optimized affiliate campaign
Root Insurance partnered with Adbloom to build and launch a performance-driven affiliate program aimed at scaling user acquisition across targeted U.S. states. With a tech-forward approach and cost-saving promise, Root needed high-intent traffic, and Adbloom delivered with a quality-first strategy built for long-term growth.
Adbloom Partner Networks
The Challenge
Insurance is a competitive and highly regulated category, where precision targeting and trust-based conversion are critical. Root needed a partner program that could scale while meeting strict geographic and underwriting requirements, without compromising on traffic quality.
The Solution
Adbloom launched Root’s affiliate program with a carefully selected set of performance partners, ranging from insurance content publishers to app-based discovery platforms. Campaigns were geo-targeted, conversion-optimized, and rigorously monitored for quality, with a clear focus on acquiring users who completed quotes and sign-ups. Our close collaboration with Root ensured accurate tracking, compliance with state-level guidelines, and messaging that resonated with cost-conscious drivers.
The Results
Root’s affiliate program rapidly scaled, delivering thousands of high-quality registrations from verified drivers across key U.S. markets. Adbloom’s ability to match precision targeting with curated partners helped drive measurable ROI and ongoing program success.
10 Partners
High-performing affiliates driving targeted traffic
450K+ Clicks
From optimized, compliant acquisition channels
27K New Users
Completed registration and quote flow with Root Insurance
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Get in touch
Want to learn more about Adbloom's performance growth service? Leave your info and we'll be in touch.
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